MICE-MBA
Master Program of Meetings, Incentives, Conferences, Exhibitions and Trade Marketing

INTRODUCTION

       The Meeting, Incentive travel, Conference, and Exhibition industry (MICE) aims at organizing events to involve surrounding industries such as trade, transportation, accommodation, tourism, catering, design, etc., to contribute to urban promotion. Therefore, many countries all over the world are devoting their best efforts to develop the MICE industry as a means to enliven national economic development. The Council for Economic Planning and Development of Executive Yuan has also put the MICE industry on the list of the ten key developing service industries. In accordance with the upcoming project of Asia New Bay Area of Kaohsiung, more job opportunities and upgrading of the service industry will be available, hoping to benefit the growth of  industries of cultural innovations, meetings, exhibitions, trade and logistics
      The main objectives of the curriculum focus on international trade, marketing management, as well as meeting and exhibition management, and these are to train and develop advanced professionals to meet the requirements in practice and also to provide further opportunities for those who intend to be advanced professionals in Taiwan.
      The Master Program of MICE and Trade Marketing, the first graduate school for on-the-job professionals in Taiwan, established in 2013, corresponds to the blooming needs of the MICE industry for training MICE and trade marketing experts.

For more information about MICE
    
 

Add: No.59, Hengshan Rd., Yanchao Dist., Kaohsiung City 82445, Taiwan (R.O.C.)
TEL:886-7-6158000 Ext.3302/3300 FAX:+886-6158000 Ext.3399
E-Mail: Chairman lhp0606@stu.edu.tw Asistant nical@stu.edu.tw
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